Practice Startup Academy

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Learn How to Build

Your Practice

There isn’t just one way to be successful. You can build your practice any way that you like. That could mean working by yourself or in a group. You may choose to accept insurance, operate a strictly cash practice, or decide to accept both. You might work out of the trunk of your car, in an integrated medical facility, or anything in between.

You can literally practice however you like. You just need to learn the skills to start a business and get it off the ground.

Dr. Smith created Practice Startup Academy to help teach Alternative Practitioners the skills needed to be successful in business. Regardless of your field (Chiropractic, Acupuncture, Homeopathy, Naturopathy, Osteopathy, Reiki, etc.) the skills that you need to be successful in business are universal.

Unfortunately, those were not the skills that you learned in school. You learned how to provide care. Business savvy is something entirely different. It is something you figure out over time through trial and error.  That is, unless you find someone who is willing to share what they have learned with you. Once you’ve learned how to successfully operate a business, those skills follow you wherever you go.

We’ve broken down the process of starting a practice into 3 straightforward tracks.

Learn More About Dr. Smith

Learning Tracks

  • Entrepreneurial Mindset: Learn valuable lessons from over 20 years of practice experience. Begin by getting your head on straight and setting realistic expectations.
  • Equipment & Location: Consider the essentials when it comes to choosing a successful location and keeping your equipment costs down. Don’t overextend yourself.
  • Legal Framework: Stay on top of all the necessary legal filings to get your practice up and running and choose your entity type. Start out on solid footing.
  • Peripherals: Everything else from signage to business cards that you need to successfully launch your physical office space.
  • Branding: Learn how to identify your target audience and structure your brand to attract them. Find your niche.
  • Market Analysis: Understand who your competition is and craft a plan to overcome them online. What are they doing that you can learn from?
  • Site Construction: Build a stellar website that will pay dividends for years to come. Own your local market with properly structured SEO.
  • Marketing: Get your site in front of the people who are looking for your services. Let’s get clients in the door to fill your schedule and pay your bills.
  • Online Infrastructure: Pick service providers to help you succeed online.
  • Business Communications: Get all of your essential communication systems in place from phone to email while taking HIPAA into consideration.
  • Bookkeeping: Get on top of tracking your income, expenses, and write-offs. Learn to budget both personal and business finances.
  • Client Management: Payment systems, scheduling systems, & EHRs. Automate your practice to slash human costs. Make scheduling easier on everyone involved.

You can see how all of the different pieces fit together in Practice Startup Academy’s ‘Blueprint for Success.’

Some components need to be completed before others can be started while others can and should take place simultaneously. This is all laid out in Practice Startup Academy’s ‘Timeline for Success.’ It will help to keep you on track.

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